Made for the first ones in.
For the ones who aren’t afraid to go first.
The risk-takers. The leaders. The ones who bring culture and style into every room they step into. Primero is made for the first ones in, bold enough to open new doors, grounded enough to leave them open for the ones coming next.
This is identity. This is a movement.
Primero collection
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GIVING BACK. FROM DAY ONE.
The Primero Promise is our commitment to help the next generation of first. Every Primero Promise shirt gives back 10% to create opportunities for those breaking barriers.
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