The Primero Promise

Being first isn’t easy. It takes sacrifice, courage, and belief. But it also takes support.

That’s why we created the Primero Promise Tee — a piece dedicated to giving back to the next generation of first ones in.

With every tee, 10% of sales go directly toward scholarships and programs that invest in young leaders who are stepping into their own “firsts.”

Because going first shouldn’t mean going alone. This is how we honor those who paved the way, and how we leave the door open for those coming next.

The Primero Promise: wear it with pride, knowing you’re part of something bigger.